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Research papers

A book as a mass product

The Marketing Oriented approach and the use of appropriate tools in terms of Advertising and Market Research permit to obtain successful results not only in the traditional Mass Market markets, but also in the market of pocket books sold by...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Authors: Arnaldo Aisa, Silvana Biasutti
November 6, 1985
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Citation

Aisa and Biasutti (1985a, November 06). A book as a mass product. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-book-as-a-mass-product